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Bachelor of Arts in Media and Mass Communication with Concentration in Integrated Marketing Communication

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Offered By

Not Available
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Duration

4 years
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Program Lavel

Under Graduate
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Internship

Included
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Scholarship

Available
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Universities

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QUICK OVERVIEW

Level of Study: Undergraduate

Intake Months: September, January

Application Deadline: Varies by university

Course Type: Coursework-based

Accreditation: CAA UAE

Program Highlights or Tags: Advertising, branding, strategic communication, digital marketing

Course OVERVIEW

Brief Introduction: Undergraduate study combining media communication and marketing strategies.

Core Focus Areas: Advertising, branding, public relations, marketing communication.

Ideal Student Profile: Students interested in media, advertising, and strategic marketing communication.

Scholarships: University Merit Scholarship

COURSE CURRICULUM

Year-by-Year / Term-by-Term Structure:
Foundational media courses followed by advanced integrated marketing communication studies.

Core Subjects:

  • Introduction to Mass Communication
  • Principles of Marketing
  • Advertising and Brand Management
  • Integrated Marketing Communication Strategies

Electives / Optional Modules:
Varies by university

Capstone Project / Dissertation:
Final-year project or integrated marketing campaign portfolio

Student Illustration

CAREER OUTCOMES

MORE INFO

Industry Relevance

Relevant to advertising agencies, marketing firms, media houses, and corporate communication departments.

Placement Stats

Not specified

Internship/Partner Companies

Advertising agencies, media organizations, marketing and PR firms.

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To pursue an MBA in Dubai, Indian students can apply through Study from UAE. You'll need a recognised bachelor's degree (50-60%), GMAT/GRE scores (waivers available), English proficiency (TOEFL/IELTS), and documents like SOP, reference letters, and a passport. Some universities may also require 2-3 years of work experience.

Indian students can apply for an MBA in Dubai either directly through the university’s admission portal or via Study from UAE. The application typically requires academic records, a passport, SOP, reference letters, and language test scores. Once accepted, the university assists students with the visa application process. Applying early increases your chances of securing scholarships and ensures better seat availability.

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Students can select from globally accredited programs across Dubai and Abu Dhabi universities with good career prospects in each stream.

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Top careers include roles in IT (Developers, Analysts), Finance (Bankers, Auditors), Healthcare (Nurses, Technicians), Civil & Mechanical Engineering, and Digital Marketing. Jobs in tourism, logistics, and education also have growing demand. Internships during your studies increase employment chances after graduation.

Visit the university’s official website or use a platform like StudyfromUAE to explore programs. Apply by submitting transcripts, a passport, English test scores (IELTS/TOEFL), and other documents. Some universities conduct interviews or entrance exams. After acceptance, you’ll receive a visa sponsorship from the institution.

Courses in Artificial Intelligence, Cybersecurity, Business Analytics, Healthcare, and Renewable Energy are in high demand in the UAE. These align with the country’s growth sectors and offer strong employment opportunities in the government and private sectors post-graduation.

Popular courses in UAE universities include MBA, BBA, Data Science, Cybersecurity, Civil and Mechanical Engineering, Architecture, Media Studies, and Tourism & Hospitality Management. These programs attract students globally due to high employability, quality faculty, and internship options in Dubai and Abu Dhabi’s thriving sectors.
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