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Bachelor of Arts in Strategic Communication and Advertising

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Offered By

Not Available
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Duration

4 years
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Program Level

Under Graduate
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Internship

Included
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Scholarship

Available
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Updated on 2nd Apr 2026
Universities

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QUICK OVERVIEW

Level of Study: Undergraduate degree focusing on advertising, branding, and strategic communication practices.

Intake Months: August/September or January depending on university admission cycle.

Application Deadline: Varies according to university admission schedule.

Course Type: Academic media and communication bachelor’s degree program.

Accreditation: Accredited by the UAE Ministry of Education Commission for Academic Accreditation.

Program Highlights or Tags: Advertising strategy, branding, media communication, digital marketing.

Course OVERVIEW

Brief Introduction: Undergraduate program focusing on advertising and strategic communication.

Core Focus Areas: Advertising strategy, branding, media planning, and marketing communication.

Ideal Student Profile: Students interested in media, marketing, branding, and communication.

Scholarships: AUD Academic Merit Scholarship

COURSE CURRICULUM

Year-by-Year / Term-by-Term Structure:
Four-year program combining communication theory, advertising courses, media production, and internships.

Core Subjects:

  • Principles of Advertising
  • Strategic Communication Planning
  • Media Writing and Content Creation
  • Integrated Marketing Communications
  • Branding and Brand Management
  • Media Planning and Buying
  • Digital Advertising and Social Media

Electives / Optional Modules:
Courses in digital marketing, multimedia production, and public relations

Capstone Project / Dissertation:
Final campaign project designing a complete advertising strategy.

Student Illustration

CAREER OUTCOMES

MORE INFO

Industry Relevance

Graduates gain communication, branding, and media strategy skills applicable in advertising agencies, media companies, and marketing departments.

Placement Stats

Not specified

Internship/Partner Companies

Internship opportunities with media agencies, advertising firms, and corporate communication departments.

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To pursue an MBA in Dubai, Indian students can apply through Study from UAE. You'll need a recognised bachelor's degree (50-60%), GMAT/GRE scores (waivers available), English proficiency (TOEFL/IELTS), and documents like SOP, reference letters, and a passport. Some universities may also require 2-3 years of work experience.

Indian students can apply for an MBA in Dubai either directly through the university’s admission portal or via Study from UAE. The application typically requires academic records, a passport, SOP, reference letters, and language test scores. Once accepted, the university assists students with the visa application process. Applying early increases your chances of securing scholarships and ensures better seat availability.

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Arts: Media Studies, Psychology, Design, Education
Students can select from globally accredited programs across Dubai and Abu Dhabi universities with good career prospects in each stream.

The UAE does not offer PR (Permanent Residency) in the traditional sense, but long-term residency visas (Golden Visa) are available for top graduates. Courses in STEM, Medicine, and Business, when followed by employment, may lead to long-term work or Golden Visa eligibility based on achievement and contribution.

Top careers include roles in IT (Developers, Analysts), Finance (Bankers, Auditors), Healthcare (Nurses, Technicians), Civil & Mechanical Engineering, and Digital Marketing. Jobs in tourism, logistics, and education also have growing demand. Internships during your studies increase employment chances after graduation.

Visit the university’s official website or use a platform like StudyfromUAE to explore programs. Apply by submitting transcripts, a passport, English test scores (IELTS/TOEFL), and other documents. Some universities conduct interviews or entrance exams. After acceptance, you’ll receive a visa sponsorship from the institution.

Courses in Artificial Intelligence, Cybersecurity, Business Analytics, Healthcare, and Renewable Energy are in high demand in the UAE. These align with the country’s growth sectors and offer strong employment opportunities in the government and private sectors post-graduation.

Popular courses in UAE universities include MBA, BBA, Data Science, Cybersecurity, Civil and Mechanical Engineering, Architecture, Media Studies, and Tourism & Hospitality Management. These programs attract students globally due to high employability, quality faculty, and internship options in Dubai and Abu Dhabi’s thriving sectors.
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