Partner With Us

Bachelor of Science in Advertising and Public Relation

titelIcon

Offered By

1+ Universities
titelIcon

Duration

4 years
titelIcon

Program Level

Under Graduate
titelIcon

Internship

Included
titelIcon

Scholarship

Available
View Universities
Updated on 30th Jun 2026
Universities

titelIconSubject overview

QUICK OVERVIEW

Level of Study: This is an undergraduate bachelor-level course area in advertising, public relations and communication

Intake Months: September, January, April, Fall and Spring.

Course Type: Bachelor-level communication and media course with advertising, PR and campaign-focused study.

Program Highlights or Tags: Advertising, PR, branding, campaign strategy, media planning, public communication and digital media.

Course OVERVIEW

Brief Introduction: Studies advertising, PR, branding and audience communication.

Core Focus Areas: Campaigns, branding, public relations, media and research.

Ideal Student Profile: Students interested in media, campaigns and public communication.

Scholarships: Academic Merit Scholarships; Sports Scholarships; Academic Scholarship

COURSE CURRICULUM

Year-by-Year / Term-by-Term Structure:
Curricula commonly combine general education, media core subjects, advertising or PR major subjects, electives and final projects.

Core Subjects:

  • Introduction to Communication and Media
  • Global Media and Culture
  • Media Ethics and Law
  • Making Media
  • Marketing Principles
  • Business Communication
  • Public Relations Concepts
  • Advertising Practice and Creative Strategies
  • Digital Marketing
  • Integrated Marketing Communications Strategy
  • Strategic Communication
  • Branding Strategies
  • Media Research Methods

Electives / Optional Modules: Content not available

Capstone Project / Dissertation: Content not available

Student Illustration

CAREER OUTCOMES

MORE INFO

Industry Relevance

Graduates may enter advertising, PR, media, branding, marketing, digital communication and organizational communication roles.

Sign up to explore complete course information

Sign Up to Continue

titelIconTop & New Articles

Blog Image
Study in Dubai: Is It Better than USA or UK?
By Pritam Rathi March 28, 2025
Blog Image
Study in Dubai: Is It Better than USA or UK?
By Pritam Rathi March 28, 2025
Blog Image
Study in Dubai: Is It Better than USA or UK?
By Pritam Rathi March 28, 2025
Blog Image
Study in Dubai: Is It Better than USA or UK?
By Pritam Rathi March 28, 2025
Blog Image
Study in Dubai: Is It Better than USA or UK?
By Pritam Rathi March 28, 2025
Blog Image
Study in Dubai: Is It Better than USA or UK?
By Pritam Rathi March 28, 2025
Blog Image
Study in Dubai: Is It Better than USA or UK?
By Pritam Rathi March 28, 2025
View more articles

titelIconFAQs

To pursue an MBA in Dubai, Indian students can apply through Study from UAE. You'll need a recognised bachelor's degree (50-60%), GMAT/GRE scores (waivers available), English proficiency (TOEFL/IELTS), and documents like SOP, reference letters, and a passport. Some universities may also require 2-3 years of work experience.

Indian students can apply for an MBA in Dubai either directly through the university’s admission portal or via Study from UAE. The application typically requires academic records, a passport, SOP, reference letters, and language test scores. Once accepted, the university assists students with the visa application process. Applying early increases your chances of securing scholarships and ensures better seat availability.

Top courses for international students in the UAE include Business Administration, Computer Science, Engineering, Artificial Intelligence, Hospitality, and Health Sciences. These programs are offered by globally ranked universities and align well with the country’s industry needs, providing excellent job opportunities and international exposure.

Courses in Business Analytics, Computer Science, Healthcare, Logistics & Supply Chain, and Renewable Energy offer strong job prospects in the UAE. Fields aligned with the country’s Vision 2030 goals—like technology, sustainability, and finance—are especially promising for job-seeking graduates.

As of 2025, in-demand courses in the UAE include Artificial Intelligence, Cybersecurity, Data Analytics, Digital Marketing, Finance, and Health Sciences. Programs related to sustainability, green energy, and blockchain technology are also gaining traction due to national development and smart city initiatives.

Commerce: BBA, Finance, Marketing, Supply Chain


Science: Engineering, Computer Science, Biotechnology


Arts: Media Studies, Psychology, Design, Education
Students can select from globally accredited programs across Dubai and Abu Dhabi universities with good career prospects in each stream.

The UAE does not offer PR (Permanent Residency) in the traditional sense, but long-term residency visas (Golden Visa) are available for top graduates. Courses in STEM, Medicine, and Business, when followed by employment, may lead to long-term work or Golden Visa eligibility based on achievement and contribution.

Top careers include roles in IT (Developers, Analysts), Finance (Bankers, Auditors), Healthcare (Nurses, Technicians), Civil & Mechanical Engineering, and Digital Marketing. Jobs in tourism, logistics, and education also have growing demand. Internships during your studies increase employment chances after graduation.

Visit the university’s official website or use a platform like StudyfromUAE to explore programs. Apply by submitting transcripts, a passport, English test scores (IELTS/TOEFL), and other documents. Some universities conduct interviews or entrance exams. After acceptance, you’ll receive a visa sponsorship from the institution.

Courses in Artificial Intelligence, Cybersecurity, Business Analytics, Healthcare, and Renewable Energy are in high demand in the UAE. These align with the country’s growth sectors and offer strong employment opportunities in the government and private sectors post-graduation.

Popular courses in UAE universities include MBA, BBA, Data Science, Cybersecurity, Civil and Mechanical Engineering, Architecture, Media Studies, and Tourism & Hospitality Management. These programs attract students globally due to high employability, quality faculty, and internship options in Dubai and Abu Dhabi’s thriving sectors.
Free Consultation