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BSc (Hons) Psychology with Marketing

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Offered By

2+ Universities
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Duration

3 years
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Program Lavel

Under Graduate
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Internship

Included
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Scholarship

Available
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Universities

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QUICK OVERVIEW

Level of Study: Undergraduate honours degree combining psychology with marketing principles and consumer behavior analysis.

Intake Months: September (additional intakes may vary by university).

Application Deadline: Typically several months before intake; varies by university admission timelines.

Course Type: Honors bachelor’s degree integrating psychology and marketing studies.

Accreditation: Varies by university; some programs align with professional psychology or marketing bodies depending on institution.

Program Highlights or Tags: Consumer Behavior, Marketing Strategy, Market Research, Behavioral Psychology.

Course OVERVIEW

Brief Introduction: Undergraduate program studying psychology and marketing consumer behavior.

Core Focus Areas: Consumer psychology, marketing strategy, behavioral research methods.

Ideal Student Profile: Students interested in psychology, marketing, and consumer behavior analysis.

Scholarships: Merit Scholarship (Varies by university)

COURSE CURRICULUM

Year-by-Year / Term-by-Term Structure:
Early years cover psychology foundations followed by marketing studies, consumer behavior, and a final research dissertation.

Core Subjects:

  • Introduction to Psychology
  • Social Psychology
  • Cognitive Psychology
  • Research Methods in Psychology
  • Principles of Marketing
  • Consumer Behavior
  • Marketing Communications
  • Market Research

Electives / Optional Modules:
Digital Marketing, Branding Strategy, Advertising Psychology, Customer Experience Management.

Capstone Project / Dissertation:
Final year research dissertation related to psychology or consumer behavior.

Student Illustration

CAREER OUTCOMES

MORE INFO

Industry Relevance

Graduates develop skills for careers in marketing research, advertising, consumer analytics, and brand management.

Placement Stats

Not specified

Internship/Partner Companies

Universities may collaborate with marketing agencies, corporate organizations, and media companies for internships.

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